Hermes didn't come to Portugal to start a tour company. He came to live. There were years in Lisbon well before 2018, climbing the slopes of Graça as part of ordinary life, learning which tasca served the best bacalhau and which corner caught the late afternoon light on the Tagus. Little by little, friends and family back in Brazil started asking: "come with us, show us your Lisbon".
Those improvised days turned into something clear. People who traveled with Hermes came home telling different stories, not the queue at the Belém Tower, but the chat with the café owner and the little spot no pocket guide mentions. Book 'N Pin grew out of that, in 2018, to make it the work.