The Guide · Founder · Lisbon

The person who's with you all day

Book 'N Pin is Hermes Fernandez. Brazilian, a longtime Lisbon resident, he personally guides every private tour, from the first good morning to the last viewpoint.

How it began

Hermes didn't come to Portugal to start a tour company. He came to live. There were years in Lisbon well before 2018, climbing the slopes of Graça as part of ordinary life, learning which tasca served the best bacalhau and which corner caught the late afternoon light on the Tagus. Little by little, friends and family back in Brazil started asking: "come with us, show us your Lisbon".

Those improvised days turned into something clear. People who traveled with Hermes came home telling different stories, not the queue at the Belém Tower, but the chat with the café owner and the little spot no pocket guide mentions. Book 'N Pin grew out of that, in 2018, to make it the work.

The way we travel

The idea behind every tour is simple. Good travel is personal and unhurried. No bus with forty strangers, no timed half hour at each stop, no itinerary you aren't allowed to change.

The day belongs to your group, at your pace. If the square calls for one more coffee, we stay. If the kids get tired, we adjust. If you fall for a street and just want to walk it, perfect. Hermes knows the shortcuts and the right hours, so you see what matters without rushing and still have time for the unexpected, which tends to be the best part.

Who Hermes is

Brazilian by birth, Lisbon resident by choice. Hermes speaks your Portuguese, with the accent and the warmth of someone who grew up in Brazil, and he has lived in Portugal long enough to know Lisbon, Sintra, Porto and Fátima not from a guidebook, but from the everyday of living here.

That changes the whole trip. You ask anything without translating a word, you catch every story the first time, and you're with someone who walks these streets daily, not a scriptwriter reciting a memorized text. He personally guides every tour, start to finish. Book with Book 'N Pin and you travel with Hermes, not with a name on a list.

Our promise

We treat every traveler as a guest, not a number. Before the trip, you speak directly with Hermes on WhatsApp, and the itinerary is built by hand for your group, from a couple on their honeymoon to a family with grandparents and grandkids. During the day, the attention is entirely yours. Afterward comes the memory and, almost always, the urge to come back.

That care is what turns an outing into a memory. Tell us what you dream of seeing in Portugal and we'll take care of the rest.

Do not miss

Let's travel

Ready to see Portugal up close?

Tell us what you want to experience and Hermes will design the perfect itinerary for your group. Fast replies on WhatsApp, no obligation.

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